BASED IN NASHVILLE, TENNESSEE, TWENTY-TWO ENTERTAINMENT IS AN ARTIST MANAGEMENT SERVICE TO BRING ARTISTS TO THE NEXT LEVEL.
PEYTON HEBEN
OWNER/FOUNDER
Peyton Heben is a 24-year-old native of Fort Myers, Florida, residing in Nashville, TN. He has a B.S. in Entrepreneurship from Florida Gulf Coast University.
Peyton found his passion and began working his way into the country music industry when he was just 18 years old living in Statesboro, GA when he was attending Georgia Southen University. In April of 2022, at the age of 22, Peyton dove head-first into the country music industry by moving to Nashville and founding his company, Twenty-Two Entertainment.
Peyton brings a lot of experience within the industry to the table for his age. Peyton created his own country music festival at the age of 21 that ran for 2 years. He then decided to take a step back to focus on his management role at Twenty-Two Entertainment. He has been working with Cody Cozz since September of 2022, and officially signed him and launched his company to the public in early 2023. Peyton and Cody have worked with artists such as Craig Campbell, Trey Lewis, Easton Corbin, Aaron Watson, Travis Tritt, Corey Kent, and many more.
In his first month in Nashville, Peyton joined country music lifestyle brand, Raised Rowdy, to help host and book writer’s rounds held in downtown Nashville. He also recently began his own podcast called “Behind The Music Biz”, a music business podcast where he interviews music industry professionals to educate and advance the knowledge of people looking to get into the music industry or those who are already in it.
In August 2023, Peyton was hired to serve as a part-time country A&R scout for River House Artists, a record label home to artists such as Austin Snell, Luke Combs, Georgia Webster, Jameson Rodgers, Trey Lewis, and more. By January 2024, Peyton was promoted to full-time A&R Coordinator.
His goal in the music industry is to help take artist’s careers to the next level. He believes that artists should never be stripped of their creative freedom within the industry and will do whatever it takes to get his artists to where they deserve to be.
Outside of music, Peyton enjoys hunting, fishing, martial arts, watching sports, and spending time with his family. He has one brother (Preston, 20) who plays JUCO baseball at Daytona State College in Daytona Beach, Florida, where he is a catcher. Peyton hopes to eventually have his brother work alongside him in Nashville.
Peyton’s Favorites:
Current Artist: Cody Johnson
Artist of All Time: Randy Travis
Current Song: “By Your Grace”- Cody Johnson/”Hey Cowgirl” - Randall King
Song of All Time: “Three Wooden Crosses” - Randy Travis/”Silver Wings” - Merle Haggard
Concert: Reba
